Which service is NOT mentioned as gaining popularity among the public in funeral services?

The correct answer is that embalming is not mentioned as gaining popularity among the public in funeral services. While embalming has been a traditional practice in the funeral industry, its demand has been influenced by changing societal attitudes toward burial and funeral practices. In recent years, there has been a notable shift toward practices such as cremation, direct disposition, and even more innovative options, which cater to evolving preferences regarding memorialization and environmental considerations.

Cremation has seen a significant rise in popularity due to factors that include lower costs and a wide range of options for memorialization. Direct disposition—referring to immediate burial or cremation without a formal service—has also gained favor for its simplicity and cost-effectiveness. Traditional earth burial remains prevalent, but it has not seen the same growth trend as the other alternatives.

Embalming, while still utilized in many cases, is increasingly viewed as unnecessary by many families who may opt for simpler or more natural approaches. Thus, the trend is moving away from embalming as public interest shifts toward more contemporary and personalized options in funeral services.