What time period is identified with the rise of consumerism in funeral services?

The time period identified with the rise of consumerism in funeral services is characterized by significant social and cultural changes in the United States during the 1960s to 1970s. This era saw an increasing awareness among consumers regarding their choices and preferences, corresponding with broader societal shifts including the civil rights movement and a growing emphasis on individualism.

During these decades, there was a notable change in how families approached funeral services, leading to a demand for more personalization and transparency in the industry. Consumers began seeking detailed information about their options, which spurred developments in the marketing of funeral services and the introduction of more varied service offerings to meet these demands.

The rise of consumerism was further influenced by a shift in attitudes towards death and dying, inspiring families to take a more active role in planning funerals. This trend led to the emergence of more competitive practices among funeral homes, fostering an environment where customer preferences significantly shaped service delivery.

Overall, the 1960s to 1970s was a pivotal time for funeral services, marking the transition to a more consumer-oriented approach that continues to impact the industry today.