What percentage of respondents indicated awareness of cremation in a 2012 NFDA survey?

The percentage of respondents who indicated awareness of cremation in the 2012 National Funeral Directors Association (NFDA) survey is significant for understanding trends in public perception and acceptance of cremation at that time. Respondents showing 16% awareness reflect a growing recognition of cremation as an option for end-of-life arrangements. This figure provides insight into societal changes regarding burial practices and highlights a shift in attitudes toward cremation, which has been steadily increasing in popularity in many regions.

Understanding this level of awareness is essential for funeral service professionals as it impacts marketing strategies, educational outreach, and the services offered to families. Acknowledging that only a fraction of the surveyed population had indicated awareness helps to contextualize the challenges faced by the industry in promoting and educating the public about cremation options and their benefits around that time. The selected percentage underscores the importance of continued education and outreach efforts within the field.