What is the engagement strategy with consumers regarding questioning?

The choice to keep engagement with the consumer to a minimum reflects an understanding of the sensitive nature of cremation and cemetery operations. Engaging with consumers in a manner that respects their emotional state while providing necessary information is crucial. This strategy acknowledges that not all consumers may be in the frame of mind to discuss numerous details or engage in extensive questioning due to the grief or distress they may be experiencing.

By minimizing engagement, the focus can shift towards allowing the consumer to express their needs and preferences without overwhelming them with questions or information that may not be relevant. This can foster a more comfortable environment where consumers feel supported and respected, enabling them to make informed decisions at their own pace.

In contrast, extensive questioning or discussion about family backgrounds can feel intrusive, especially during times of bereavement. Therefore, a balanced approach to engagement prioritizes the consumer's emotional well-being while facilitating necessary conversations about cremation and service options.