What is a primary goal when educating consumers about cremation?

The primary goal when educating consumers about cremation is to provide them with comprehensive information about the process and the various options available. This approach empowers individuals to make informed decisions that align with their needs and preferences. By understanding the different aspects of cremation, including the procedures, legal considerations, and available memorialization options, consumers can choose what best honors their loved ones and fits their personal beliefs and values.

In contrast to this focus on education, other approaches—such as trying to sell as many services as possible or promoting traditional burial only—do not serve the consumer's best interest. Approaches that create confusion about options can also prevent consumers from making choices that best suit their situations, ultimately undermining the trust necessary in the cremation and funeral services industry.