The goal of educating consumers about cremation is to?

Helping consumers make informed decisions is a central goal of educating them about cremation. When individuals understand the various cremation options, processes, and services available, they can choose what best aligns with their values, beliefs, and circumstances. Informed decision-making also involves understanding the different types of cremation, such as direct cremation or cremation followed by a memorial service, as well as the associated costs and any necessary legal documentation.

By focusing on education, the intent is not just to provide information but to empower consumers to feel confident and knowledgeable about their choices. This ensures they are not swayed by misleading marketing or lack of understanding about what cremation entails, which can lead to regret later. While providing a basic overview, discussing legal implications, or offering discounts may be part of the overall consumer educational effort, the fundamental aim is always to enable well-informed choices that resonate with their preferences and needs.