According to the ZMET study, how do baby boomers typically view funerals?

The correct understanding of how baby boomers typically view funerals aligns with the concept of non-traditional approaches. This generation often seeks personalization in their end-of-life arrangements and is inclined toward making choices that reflect individual values and preferences instead of adhering strictly to conventional rituals. Many baby boomers are more open to innovative ideas, such as celebrating life through unique services or opting for options that may be more environmentally friendly or less formal.

This trend reflects a broader shift in societal attitudes towards funerals, moving away from the rigid structures historically associated with them. The desire for flexibility in ceremonies, varied types of memorialization, and the incorporation of personal narratives showcases their inclination towards non-traditional funerals.

While the other perspectives mentioned, such as viewing funerals as traditional and religious, costly and unnecessary, or formal and preset, do exist within certain segments of the population, they do not capture the predominant sentiment expressed by baby boomers. This generation's preference for non-traditional interpretations emphasizes their quest for meaningful, customized experiences, marking a departure from older generational views on funeral practices.